Job Description
- Carrying out market research in order to keep up-to-date with consumer trends, competitor’s activities, as well as trying to predict future trends.
- Developing strategies and managing innovative marketing campaigns across print, broadcast and on-line platforms to ensure that products meet consumers expectations, to build the credibility of the brand, to improve consumer experience and to grow market share.
- Analyzing the success of marketing campaigns and creating report.
- Supervising advertising, product design and other forms of marketing to maintain consistency in branding.
- Meeting with clients and working with colleagues across multiple departments.
- Managing budgets and a team of junior assistants.
- Organizing events such as product launches and exhibitions.
- Analyzing brand position in the market through marketing mix.
- Monitoring the distribution of product in the market.
- Analyzing competitor’s activities and consumer's insight.
- Evaluating brand's sales performance by analyzing sales reports to identify and narrow the marketing gaps.
- Creating, developing, and introducing new products to enhance the current and future marketing mix.
- Developing, launching and managing product sampling program.
