Marketing Manager

Job Description

- Carrying out market research in order to keep up-to-date with consumer trends, competitor’s activities, as well as trying to predict future trends. - Developing strategies and managing innovative marketing campaigns across print, broadcast and on-line platforms to ensure that products meet consumers expectations, to build the credibility of the brand, to improve consumer experience and to grow market share. - Analyzing the success of marketing campaigns and creating report. - Supervising advertising, product design and other forms of marketing to maintain consistency in branding. - Meeting with clients and working with colleagues across multiple departments. - Managing budgets and a team of junior assistants. - Organizing events such as product launches and exhibitions. - Analyzing brand position in the market through marketing mix. - Monitoring the distribution of product in the market. - Analyzing competitor’s activities and consumer's insight. - Evaluating brand's sales performance by analyzing sales reports to identify and narrow the marketing gaps. - Creating, developing, and introducing new products to enhance the current and future marketing mix. - Developing, launching and managing product sampling program.