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Category Development Manager

Nestle Iran Tehran

Posted in 4 hours

Job Description

We are excited to be recruiting for this key position, reporting into Business Executive Officer Nestlé Middle East, and we are looking for an experienced professional to lead the Nestlé’s portfolio as a leader in Nutrition Health & Wellness /Creating Shared Value. The core role focuses on translate category & brand objectives into country/channel category objectives in coordination with the sales teams while understanding and analyzing process such as Situation Analysis, Creating Winning Channel Activation and Strategy for Nestlé across the region.


-The first part of any day is ensuring that category volume/value are achieved by country within category allocated budgets. You are responsible to accelerate the launch of new products with a consistent on-ground management of the project with the factory and regulatory and scientific Affairs. -You need to ensure you’re liaising with all stakeholder to define and maintain the core range, distribution measures and merchandising guidelines by channel as well as analyze and recommend action plans, when needed, on numeric distribution, weighted distribution, core range, planograms. -You are the ‘mouthpiece’ of Nestlé Iran, and as such you quite often get pulled into meetings to lead Business Planning process with different stakeholders. You need to participate on Monthly Business Planning Cycle meetings and ensure effectiveness of new product launches through the implementation plan and organizing category roadshows and presentations for the sales teams. -You are is jointly responsible (with the Brand Managers) for defining and optimizing Delegated Product Fixed Marketing Expenses strategy and allocation, annual budgets and investment, and tracking and maintaining spending. -Collaboration is key to your success as you need to be in touch with Channel Managers and key Account Managers for defining and optimizing sales strategy, allocation the annual budgets and investment at an OPC level. -You are accountable to analyze and provide recommendations/action plans for country retail audit reports (Market share, distribution, etc.) where applicable and analyze and action sell-out data (SAGE) tool for regional key accounts. -You run regular communication strategy with the digital agency, media agency and define the content needed along with the support from the Content Development Manager in Head Office. ARE YOU A FIT? -Experience at least 7 Years in sales and business development preferably FMCG companies will help you understand your stakeholders and partners. Good understanding of shopper, market intelligence sources, and category/channel/shopper trends so that would be a great advantage. -Since you manage a lot of stakeholders you must have a Strong leadership skill and be good in impacting and convincing others. Academical Degree in Business Administration, economics, or any related fields is required. -A lot of the work we do is local as well as global, so it’s essential you have strong language skills in English and Farsi -both spoken and written. -You have responsibility for monitoring market intelligence sources, and category/channel/shopper trends. Good knowledge of commercial functions is the key.

Job Categories

  • Sales & Customer Service
  • Marketing, Advertising, Market Research & Branding

Employement type:

  • Full Time



  • Manager