مدیر برند

جهان تهران

منتشر شده 2 سال پیش

سمت شغلی

شرکت

حقوق

آمار رزومه‌های ارسال شده

Job Description

● Develop a fully integrated marketing communication plan that outlines the target market, products, and positioning. ● Responsible for the development and execution of marketing communication plan. ● Write a creative brief, lead the agency, timelines, and production for a creative deliverable and marketing communication campaigns. ● Collaborate with key cross-functional partners including market research, trade marketing, packaging, supply chain, finance, and sales. ● Manage agency and partnership relationships. ● Develop and drive Jahan brand strategy to boost awareness, nurture brand image, and fuel business success. ● Work with the marketing director to support the development of annual marketing and IMC plan including creative strategy, message strategy, and marketing communication. ● Collaborate with product development, and business development to create value propositions and positioning for relevant key product stories and future launches. ● Plan and execute both long-term/big picture and short-term/day-to-day marketing communication actions leveraging insights uncovered. ● Deliver rigorous monthly and quarterly Jahan brand performance reports to the marketing director. Brand performance includes brand awareness, touch points (both online and offline), campaign tracking, etc. ● Coach and mentor graphic and package designers. ● Develop their skills to be in line with international expectations and prepare them for a higher level. ● Lead the cross-functional communication team (Art directors, copywriters, media specialists, etc.) to ensure communication strategies are aligned and executed. ● Develop strong measurement plans of all marketing campaigns and assess against goals. ● Cooperate with digital marketing manager (earned media manager) and lead marketing communication to drive best-in-class integration of digital marketing, advertising, PR, event and sponsorship, influencer marketing, and content into marketing executions. ● Drive a deep understanding of customer segments and insights. ● Create positioning and messaging across impact campaigns and programs.

Requirements

● More than five years of experience as a brand manager ideally within FMCG, CPG, and FOOD organizations. ● Bachelor's or Master's degree in related fields, or an MBA graduate. ● Effective project management and time management skills. ● Self-driven individual with ability to work independently. ● Solid presentation and communication skills. ● Ability to communicate effectively and in a constructive manner with management, peers, and coworkers. ● Ability to think creatively and come up with proactive ideas that will increase awareness and improve Jahan brand image. ● A passion for food/cooking, attention to detail, and focus on results. ● Passion for building brands and proven ability to develop brand. ● Highly creative with the ability to think out of the box. ● Ability to coordinate with multiple departments. ● High level of energy, drive, passion, and commitment. ● Possess a high degree of emotional intelligence.

Employment Type