Job Description
● Develop a fully integrated marketing communication plan that outlines the target market, products, and positioning.
● Responsible for the development and execution of marketing communication plan.
● Write a creative brief, lead the agency, timelines, and production for a creative deliverable and marketing communication campaigns.
● Collaborate with key cross-functional partners including market research, trade marketing, packaging, supply chain, finance, and sales.
● Manage agency and partnership relationships.
● Develop and drive Jahan brand strategy to boost awareness, nurture brand image, and fuel business success.
● Work with the marketing director to support the development of annual marketing and IMC plan including creative strategy, message strategy, and marketing communication.
● Collaborate with product development, and business development to create value propositions and positioning for relevant key product stories and future launches.
● Plan and execute both long-term/big picture and short-term/day-to-day marketing communication actions leveraging insights uncovered.
● Deliver rigorous monthly and quarterly Jahan brand performance reports to the marketing director. Brand performance includes brand awareness, touch
points (both online and offline), campaign tracking, etc.
● Coach and mentor graphic and package designers.
● Develop their skills to be in line with international expectations and prepare them for a higher level.
● Lead the cross-functional communication team (Art directors, copywriters, media specialists, etc.) to ensure communication strategies are aligned and
executed.
● Develop strong measurement plans of all marketing campaigns and assess against goals.
● Cooperate with digital marketing manager (earned media manager) and lead marketing communication to drive best-in-class integration of digital marketing, advertising, PR, event and sponsorship, influencer marketing, and content into marketing executions.
● Drive a deep understanding of customer segments and insights.
● Create positioning and messaging across impact campaigns and programs.