Job Description
- Plan, design, develop, execute, and implement marketing strategies in line with company objectives, as well as pricing strategies in order to support the organization’s products’ market development
- Monitoring and evaluating the sales and financial performance of the brand
- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term- Set specific marketing strategies to retain customers
- Link and coordinate with managers in particular with Sales to achieve an integrated and well-accepted marketing concept, Identify and implement marketing strategies, coordinate marketing campaigns with sales activities.
- Collect and analyze consumer and market insights and competition strategies
- Direct communication with production, quality control and R&D to ensure product quality
- Read and analyze the sales data of the products and stores and propose actionable conclusions and recommendations
- Devise market research in order to keep up to date with customer trends, as well as trying to predict future trends.
- Utilize consumer insights to identify growth opportunities and drive innovation in marketing initiatives.
- Provide sales organization with internal information and training presentations on market, consumer behavior, brands, and new product introduction.
