Formulate, direct, and coordinate marketing activities and policies to promote products and services for a brand.
Evaluate the financial aspects of brand development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyze business developments, and monitor market trends.
Consult with purchasing colleagues to gain advice regarding the types of products or services expected to be in demand.
Act as a leader and facilitator within the company.
Develop and implement product go-to-market plans with all departments to execute.
Preparation and implementation of respective category launch and relaunch projects.
Define and execute BTL activities in collaboration with the trade marketing team.
Steering cross-functional category teams including trade marketing, and R&D.
Report to the marketing manager.
Requirements
At least a Bachelor's degree in Business, or other related fields.
Self-motivated, challenge-taker, and open to relearn.
Ability to manage and steer cross-functional teams.
Strong analytical and data-driven thinking skills.
Knowledge of principles and methods of product and brand management, distribution systems, product development, and project management.
Professional in report preparation via PowerPoint and Excel.
Well-organized with an ownership mindset.
High knowledge of marketing and advertising principles.