Job Description
Responsible for managing company's brand. Develops plans that that support lines of product and brand objectives and devises campaigns that increase the awareness of stature of the company. Brand specialist is also responsible of all product designs, all printed and POS materials. Plus, brand specialist is in charge of leading website design, social media and SEO.
Job Responsibilities:
- Manage and enhance company's brand or reputation in the public's eye.
- Coordinate objectives with marketing, creative, and advertising.
- Ensure brand consistency.
- Develop and enrich customer service experience.
- Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals.
- Develop and execute brand management plans.
- Leverage customer insight data to refine brand management.
- Identify brand-building areas.
- Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
- Develop and implement media planning, buying, and innovation strategies.
- Coordinate and manage content management and information sharing among departments, divisions and external customers and divisions.
- Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.
- Help promote uniformity and consistency of brand.
- Assist in development and refinement of uniform graphic standards and visual brand strategies.
