Job Description

We are looking for an experienced Brand manager who is: - Passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment - You will generate strategies that grow market share and brand’s reputation - You improve customer experience and drive growth. Responsibilities: - Analyze how our brand is positioned in the market and crystallize targeted consumers insights - Take brand ownership and provide the vision, mission, goals and strategies to match up to - Translate brand strategies into brand plans, brand positioning and go-to-market strategies - Lead creative development and create motivating stimulus to get targeted population to “take action” - Establish performance specifications, cost and price parameters, market applications and sales estimates - Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) - Coach the team and get the best from everyone - Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues - Oversee marketing and advertising activities to ensure consistency with product line strategy - Monitor product distribution and consumer reactions - Anticipate bottlenecks - Brainstorm new and innovative growth strategies - Align the company around the brand’s direction, choices and tactics