Job Description
Brand Manager is accountable to lead the planning, execution, and measurement of our brand initiatives. He/ She will own brand strategy for brand to ensure consistent brand storytelling across all touchpoints, and collaborate cross-functionally to drive awareness, consideration, and loyalty.
*Key Responsibilities:
- Develop and execute a comprehensive marketing strategy for Confectionary products.
- Lead brand positioning, communication strategy, and product portfolio planning.
- Plan and manage digital marketing and B2B marketing campaigns tailored to B2B, HORECA & Organ clients.
- Evaluate the performance of marketing campaigns, using key metrics to drive continuous improvement
- Analyze market trends, consumer insights, and competitor activity to inform strategy and innovation.
- Collaborate closely with Business managers to align business goals and product launches.
- Manage marketing budgets effectively and prioritize ROI-driven activities.
- Identify and support growth opportunities in high-traffic locations, modern retail, traditional trade and online platforms.
*Requirements:
- Minimum 3 years of experience in FMCG marketing.
- Ability to work in matrix structure with dual reporting with a high degree of business acumen.
- Proven success in B2B marketing, HORECA, Retail & Modern channel development.
- Strong analytical skills and a data-driven approach to decision-making.
- Experience in launching new products and managing full brand life cycles.
- Excellent communication and project management skills.
- Ability to stay more than standard work time.
- Quick Action in task Deliver
- Proficiency in MS Office.
- Ability to multitask and meet deadlines.
- Adaptable to working in open office environments with a collaborative spirit.
- Experience with brand guidelines, storytelling, and creative brief development.
- Intermediate in English
