Brand Manager

Job Description

Brand Manager is accountable to lead the planning, execution, and measurement of our brand initiatives. He/ She will own brand strategy for brand to ensure consistent brand storytelling across all touchpoints, and collaborate cross-functionally to drive awareness, consideration, and loyalty.

*Key Responsibilities:

• Develop and execute a comprehensive marketing strategy for Confectionary products.
• Lead brand positioning, communication strategy, and product portfolio planning.
• Plan and manage digital marketing and B2B marketing campaigns tailored to B2B, HORECA & Organ clients.
• Evaluate the performance of marketing campaigns, using key metrics to drive continuous improvement
• Analyze market trends, consumer insights, and competitor activity to inform strategy and innovation.
• Collaborate closely with Business managers to align business goals and product launches.
• Manage marketing budgets effectively and prioritize ROI-driven activities.
• Identify and support growth opportunities in high-traffic locations, modern retail, traditional trade and online platforms.

*Requirements:

• Minimum 3 years of experience in FMCG marketing.
• Ability to work in matrix structure with dual reporting with a high degree of business acumen.
• Proven success in B2B marketing, HORECA, Retail & Modern channel development.
• Strong analytical skills and a data-driven approach to decision-making.
• Experience in launching new products and managing full brand life cycles.
• Excellent communication and project management skills.
• Ability to stay more than standard work time.
• Quick Action in task Deliver
• Proficiency in MS Office.
• Ability to multitask and meet deadlines.
• Adaptable to working in open office environments with a collaborative spirit.
• Experience with brand guidelines, storytelling, and creative brief development.
• Intermediate in English