مدیر برند

Job Description

• Developing and executing results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Developing, coordinating, and implementing the annual marketing communications editorial calendar, content, and storyline through all communication channels and materials for establishing coherent internal and external messaging and brand equity.
• Supervising advertising, graphic design, copywriting, social media, and other forms of marketing to maintain consistency in branding.
• Tracking the effectiveness of various campaigns and course corrections as required.
• Managing communications spending and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets.
• Researching, identifying, and selecting external marketing communications service providers and defining quality and delivery targets for externally assigned activities, monitoring ongoing progress, and resolving issues.
• Defining key targets and quality metrics for marketing communications initiatives and reviewing and evaluating results upon completion of the activities.
• Leading the planning and implementation of PR and initiatives related to the brand.