Developing and executing results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
Developing, coordinating, and implementing the annual marketing communications editorial calendar, content, and storyline through all communication channels and materials for establishing coherent internal and external messaging and brand equity.
Supervising advertising, graphic design, copywriting, social media, and other forms of marketing to maintain consistency in branding.
Tracking the effectiveness of various campaigns and course corrections as required.
Managing communications spending and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets.
Researching, identifying, and selecting external marketing communications service providers and defining quality and delivery targets for externally assigned activities, monitoring ongoing progress, and resolving issues.
Defining key targets and quality metrics for marketing communications initiatives and reviewing and evaluating results upon completion of the activities.
Leading the planning and implementation of PR and initiatives related to the brand.
Requirements
More than five years of managerial experience.
Proven ability to develop brand and marketing strategies and communicate
recommendations to executives.
Ability to think strategically and come up with campaigns.
Creativity and an ability to produce innovative and original ideas.
Strong knowledge of content development.
A strong network of PR and media contacts would be highly advantageous.
Exceptional verbal and written communication skills.
High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
Excellent interpersonal skills
Adept at building relationships with different stakeholders.