Marketing Manager

Job Description

Winsoo is an agile organization specializing in rapid mobile application scaling and development. This role transcends traditional managerial duties, positioning you as a key strategic partner entrusted with the critical responsibility of guiding the brand through its growth phase toward market maturity. Candidates with proven, significant experience in mobile app marketing who seek the challenge of driving an innovative product to its full potential are strongly encouraged to apply.

Responsibilities and Duties
1. Growth Strategy and Leadership:
Complete ownership and formulation of the marketing strategy to ensure DAU/MAU goals and corporate revenue are met.
Leadership and management of the marketing team, including coaching senior talent.

2. Mobile Performance Marketing:
Management of budget allocation and optimization of user acquisition (UA) channels, including third-party advertising networks.
Monitoring vital KPIs such as LTV, CPI, CAC, and Payback Period to guarantee a positive ROI.

3. Data and Technology Analysis:
Deep use of Mobile Measurement Partners (MMPs) such as Adjust/AppsFlyer for accurate campaign tracking and attribution.
Guiding the team to execute complex A/B testing models and making fully data-centric decisions.

4. Branding and Messaging:
Defining competitive brand positioning and formulating key brand messages for coordination across all international marketing channels.

5. Cooperation and Go-to-Market (GTM) Strategy:
Close, daily collaboration with the Product Team to align product development calendars with GTM campaigns.
Providing strategic and transparent reports to the board and senior leadership team.

Conditions of Cooperation:
Full-time cooperation
Proposed Salary Range: 70–90 m per month
Minimum 7 years of relevant professional experience.

Rewards and Benefits:
Supplementary Insurance
Office Refreshments
Flexible Working Hours