Marketing Manager

Posted Over a month ago

Job

Company

Salary

Applicant Insights

Job Description

Develop a holistic marketing plan and marketing strategies to support company objectives.
Drive the marketing planning process for company brands.
Translate strategic marketing plans into tactical plans inclusive of content, campaigns, media, and digital.
Implement marketing campaigns to increase penetration of the brand and market share.
Lead new product launch strategy and planning.
Lead promotion strategy and planning for retailers and wholesalers.
Category and product portfolio review to identify key growth opportunities.
Lead and create yearly and quarterly marketing budgets and plans.
Lead marketing communication strategy including social media, events and sponsorship, advertising, and development of marketing material.

Requirements

Thorough knowledge of the principles of marketing and advertising.
Proficient in Google Analytics, Google Search Console, Google Tag Manager, and Google Ads.
Ability to model marketing activities into functional outcomes.
Strong analytical ability to evaluate the end customer experience across multiple channels and customer touch points.
Proficient in preparing marketing strategy and Conversion Rate Optimization (CRO).
Proficient in planning and managing Search Engine Optimization (SEO) processes.
Proficient in market trends and optimization of performance and resource consumption, according to the market
Proficient in planning and managing advertising processes in search engine results (SEM).

Employment Type