Marketing Manager

Posted a year ago

Job

Company

Salary

Applicant Insights

Job Description

Identify, develop, and evaluate marketing strategy, based on knowledge of establishment
objectives, market characteristics, and cost and markup factors.
Lead the execution of marketing programs from start to finish; evaluate the impact of marketing programs in achieving stated objectives
Evaluate the financial aspects of product development, such as budgets, expenditures, or return-on-investment and profit-loss projections.
Propose and manage marketing research projects.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Manage branding, advertising, and promotional campaigns.
Manage the design and production of promotional materials.
Propose establishing distribution networks and developing distribution strategies.

Requirements

Bachelor's or Master's degree in Marketing, Business, or related fields.
At least 5 years of experience as a marketing manager.
Proven experience developing marketing plans and campaigns.
Familiarity with strategic communications and marketing concepts, principles, methodology, and techniques.
Great project management skills, including organization, planning, time management, and prioritization.
Negotiation and influencing skills.
Excellent communication skills.
Strong problem-solving, critical thinking, and decision-making skills.
Management and leadership skills.
Experience in the same industry is preferred.

Employment Type