● Digital marketing and content strategy and planning.
● Budgeting management.
● Cost and performance optimization.
● Continuous improvement on conversion, engagement, consumption metrics, and KPIs.
● A/B and multivariate testing.
● Adopt new tools, features, or techniques.
● Capacity building and knowledge leadership on platform features.
● Campaign execution and management.
● Liaison with platform representatives and voice organization needs.
● Continuous in-house analysis and reporting on allocated products, channels, and platforms.
● Collaboration with internal stakeholders.
● Competitor analysis.
Requirements
● More than three years of experience in digital media or related fields.
● Technical knowledge of at least two ad platforms and technologies (Google, Meta, Twitter - including all sub-products, e.g., YouTube and Instagram).
● Quantitative experience on analytics platforms for digital media.
● Experience in promoting and growing audiences across text, video, and audio
analysis and report writing.
● Direct sales experience in a SAAS startup or a software technology company.
● Fluent in English.
● Fluency in German is a plus.
● Fluency in Turkish is a plus.
● Passion for AI and disruptive technologies is a plus.
● Experience in Zoho CRM and LinkedIn sales and marketing tools is a plus.