Digital Marketing Specialist

Job Description

Main tasks:

Design and implementation of advertising campaigns in Google Ads, Meta Ads and Iranian platforms such as Tapsel, Yektan and Sabavision.
Targeting, budgeting and continuous optimization of campaigns to increase ROI
Site and page data analysis with tools such as Google Analytics, Search Console, Semrush
Collaborate with the content team to design landing pages and creative landing pages
Generating attractive numerical and analytical reports to present to the digital marketing manager
Skills and Requirements:

Mastery of AI marketing tools (ChatGPT, Adcreative.ai, OpusClip and similar) for advertising writing and data analysis
Ability to manage advertising projects and coordinate between teams and clients
Complete mastery of Google Ads, Meta Business Suite, Analytics and Search Console
Getting to know the principles of UTM Tracking, Funnel Marketing and Conversion Optimization
Proficiency in data analysis, numerical reporting, and converting data into decisions
Taste and taste in writing creative advertising texts (Headline / Caption / CTA)