Job Description
● Digital marketing and content strategy and planning.
● Budgeting management.
● Cost and performance optimization.
● Continuous improvement on conversion, engagement, consumption metrics, and KPIs.
● A/B and multivariate testing.
● Adopt new tools, features, or techniques.
● Capacity building and knowledge leadership on platform features.
● Campaign execution and management.
● Liaison with platform representatives and voice organization needs.
● Continuous in-house analysis and reporting on allocated products, channels, and platforms.
● Collaboration with internal stakeholders.
● Competitor analysis.