Requirements
● Working experience with tagging and tracking tools including GTM (Google Tag Manager), JavaScript, HTML, Google Data Studio, advanced analysis tools is an advantage.
● Basic understanding of EE in Google Analytics and implementation best practices.
● Experience implementing and managing a web personalization strategy.
● Solid understanding of statistics and attribution modeling methodologies.
● Strong analytical and creative problem-solving skills.
● Knowledge of testing methodologies - A/B, MVT, etc.
● Proficiency with data visualization tools like Excel, Google Sheets, and Google Analytics.
● Familiarity with optimizing user funnels for profit-driven KPIs like CPC, CPA, etc.
● Acquaintance with SQL query language, Python, Statistics, etc.
● 1 to 2 years of experience in conversion-based marketing, analytics, or optimization role.
