کارشناس شبکه‌های اجتماعی (Vendor)

Job Description

• To review, edit, and publish daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action that benefits the company.
• To generate and publish proper daily content at the manager’s request in special cases and force timelines.
• To set up and keep the company pages within each platform updated to increase the visibility and availability of company’s social content.
• To inspect and moderate all generated content in line with the moderation policy proper to each community and context.
• To communicate different reports regarding social media budget and expenses with the EB budget admin and ensure the expenses are within budget.
• To liaise with the product, promotion, Sales, and CR teams to prepare the brief for defining related digital and online channels marketing campaigns and execute those campaigns.
• To communicate the internal brief for designing and planning social media campaigns aligned with business goals to related media agencies, get necessary approvals, and advise agencies to obtain best results possible.
• To schedule social media communication plan based on the communication plan provided by the manager for products and company messages and get necessary approvals on them.
• To contribute in establishing and executing social media strategy through competitive research, benchmarking, messaging and audience identification.
• To liaise with creative and offline media teams to ensure social media contents are consistent and align with the campaign's overall message.
• To liaise with media agents and creative agencies to execute campaigns and produce materials.
• To cooperate with website team and SEO agencies to be aligned with SEO plan and contribute to achieve SEO optimization goals.
• To contribute to compile and present SEO performance and prepare analytic reports to share insights on how to optimize website lead generation performance by leveraging social media channels.
• To liaise with procurement and finance for agency payments and prepare contract requirements
• To measure, assess, and report the performance and effectiveness of all social media content and campaigns via different in-app and software tools, and suggest solutions for performance enhancement.
• To ensure MTNIrancell Corporate Identity is being implemented in all social media ad designs.
• To research on communications of social media to evaluate the effectiveness of the channels.