مدیر بازاریابی محصول

Job Description

● Determine customers’ needs and desires by specifying the research needed to obtain market information. ● Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements; appraise new product ideas and/or product or packaging changes. ● Assess market competition by comparing the company’s product to competitors’ products. ● Provide source data for product line communications by defining product marketing communication objectives. ● Obtain product market share by working with sales director to develop product sales strategies. ● Assess product market data by calling on customers with field salespeople and evaluating sales call results. ● Provide information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answer questions and requests. ● Facilitate inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules. ● Bring new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establish time schedules with engineering and manufacturing. ● Introduce and market new products by developing time-integrated plans with sales, advertising, and production. ● Determine product pricing by utilizing market research data; reviewing production and sales costs; anticipate volume; cost special and customized orders. ● Complete operational requirements by scheduling and assigning employees; following up on work results. ● Maintain product management staff job results by counseling and disciplining employees; plan, monitor, and appraise job results. ● Maintain professional and technical knowledge by attending educational workshops; review professional publications; establish personal networks; participate in professional societies. ● Contribute to team effort by accomplishing related results as needed.