● Determine customers’ needs and desires by specifying the research needed to obtain market information.
● Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements; appraise new product ideas and/or product or packaging changes.
● Assess market competition by comparing the company’s product to competitors’ products.
● Provide source data for product line communications by defining product marketing communication objectives.
● Obtain product market share by working with sales director to develop product sales strategies.
● Assess product market data by calling on customers with field salespeople and evaluating sales call results.
● Provide information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answer questions and requests.
● Facilitate inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
● Bring new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establish time schedules with engineering and manufacturing.
● Introduce and market new products by developing time-integrated plans with sales, advertising, and production.
● Determine product pricing by utilizing market research data; reviewing production and sales costs; anticipate volume; cost special and customized orders.
● Complete operational requirements by scheduling and assigning employees; following up on work results.
● Maintain product management staff job results by counseling and disciplining employees; plan, monitor, and appraise job results.
● Maintain professional and technical knowledge by attending educational workshops; review professional publications; establish personal networks; participate in professional societies.
● Contribute to team effort by accomplishing related results as needed.
Requirements
● Bachelor’s or Master’s degree in Marketing or other related fields.
● 4+ years product management experience.
● Demonstrated experience in FinTech, ideally banking, insurance or other practices in a start-up environment.
● Strong communication skills.
● Ability to develop, organize, and maintain process documentation.
● Ability to create, update, and maintain training documents.
● Loans or payments experience is desirable.