Job Description
● Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch.
● Translate product strategy into detailed requirements for prototyping and final development by engineering teams.
● Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI.
● Analyze market data to develop sales strategies, and define product objectives for effective marketing communications.
● Collaborate closely with production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization.
● Develop product positioning and messaging that differentiates across primary market segments.