Job Description
● Monitor, analyze, and evaluate market trends, consumer or customer behavior, and competitor activity to identify new opportunities for the brands.
● Monitor, analyze, and evaluate brand performance and customer and consumer feedback to ensure that the marketing mix is aligned to meet changing customer or consumer needs.
● Ensure market research is utilized meaningfully to achieve business objectives.
● Assist develop and leading the execution of the brand plans (including communication development) to deliver the business objectives (namely sales, market share, profitability, and brand health) of the relevant group of brands.
● Cooperate with the sales team to initiate, plan and oversee the implementation of initiatives to drive volume growth.
● Monitor and influence demand forecasting; monitor sales and other brand metrics and adapt plans as required.
● Effectively manage external interfaces (advertising agencies, media agencies, PR agencies, and market research agencies), internal interfaces (R&D, manufacturing, SCM, market research, sales), and cross-functional teams to deliver on brand objectives
● Monitor and recommend action for brand profitability.
● Ensure that the marketing support budgets are effectively utilized and appropriately accounted for the relevant group of brands.
● Create artwork related to the product's packaging or advertising plans.
