روابط عمومی ـ کارشناس ارشد شبکه‌های اجتماعی

Job Description

We are seeking a highly skilled and motivated Platform Senior Social-PR Specialist to join our dynamic Platform Communication Team at Digikala Platform. In this role, you should be able to attract and engage with targeted virtual communities and network users. As a Senior Social-PR Specialist, you will play a pivotal role in managing and optimizing our social media presence, and PR channels, and overseeing various marketing projects aimed at enhancing our seller community's engagement and success.

• Manage and execute our social media campaigns through audience identification, benchmarking, competitive research, and platform determination.
• Develop, edit, publish, and share content, for example, unique textual content, pictures, or videos on a regular basis.
• Create editorial calendars and syndication plans.
• Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns.
• Work with copywriters and designers to ensure content is informative and appealing.
• Collaborate with other inside departments and creative agencies to manage reputation, recognize key players, and coordinate actions.
• Develop and execute comprehensive social media strategies to increase brand awareness, drive seller engagement, and achieve marketing goals.
• Create, curate, and schedule compelling content across various social media platforms, ensuring alignment with brand messaging and guidelines.
• Monitor social media channels, engage with the seller community, and respond to inquiries and comments promptly.
• Collaborate with cross-functional teams to plan and execute PR campaigns, press releases, and media outreach initiatives to enhance our brand's reputation.
• Lead and manage projects related to seller-focused marketing campaigns, collaborating closely with stakeholders to ensure timely execution and successful outcomes.
• Utilize data-driven insights to analyze campaign performance, identify areas for improvement, and recommend strategic adjustments to achieve optimal results.
• Stay up-to-date with industry trends and best practices in social media, PR, and seller-focused marketing strategies.