Job Description

Essential Job Functions Manage and enhance the property’s brand, product recognition, and reputation in the public’s eye through the use of social media, print media, marketing strategy, and successful advertising practices. • Negotiate Contracts with vendors and digital advertising entities. • Analyze market research and strategies in order to engage and develop traditional as well as emerging markets while providing detailed reports and forecasting. • Maintain web presence, monitor traffic, and identify advertising and marketing opportunities. • Compile marketing data through data mining, trend recognition, and social media in order to generate detailed reports. • Embody the creative director and lead marketing efforts through clear communication in a project oriented, strategic, and globally conscience mindset. • Coordinate objectives with brand management, social media, and the creative atmosphere of the company while ensuring uniformity and consistency. • Ensure brand communication for areas of responsibility are consistent with the company and brand positioning. • Identify marketing and promotion opportunities then develop and execute marketing strategy and implantation. • Leverage customer insight data to refine market segments in order to attract additional and maintain existing customers. • Assist in implementing new tools, reports, and technology to analyze and report data needs among all functional areas. • Communicate both verbally and in writing to provide clear and precise data analysis. • Maintain E-Mail database. • Maintain and update Monthly Marketing action calendar. • Work with Public Relations to distribute press releases and follow up as necessary. • Perform other duties as requested by management. Position Requirements • Bachelor’s degree required, preferably in Marketing, Communications, Business .MBA is preferred. • Knowledge of marketing strategies and the pinting industry. • Prior experience with a branded entity, working to develop, enhance, and cultivate that brand in the public eye. • Previous work experience in utilization and successful navigation of social media, specifically with brand nurturing and marketing, media buying and Ecommerce. • High proficiency in Google Apps, MS Word and PowerPoint; ability to learn the functionality of new software and systems. • Great communicator with the ability to convey both analysis and findings to management and external clients. • Ability to work in cross-functional, entrepreneurial atmosphere in order to achieve measurable

Requirements

• Bachelor’s degree required, preferably in Marketing, Communications, Business .MBA is preferred. • Knowledge of marketing strategies and the pinting industry. • Prior experience with a branded entity, working to develop, enhance, and cultivate that brand in the public eye. • Previous work experience in utilization and successful navigation of social media, specifically with brand nurturing and marketing, media buying and Ecommerce. • High proficiency in Google Apps, MS Word and PowerPoint; ability to learn the functionality of new software and systems. • Great communicator with the ability to convey both analysis and findings to management and external clients. • Ability to work in cross-functional, entrepreneurial atmosphere in order to achieve measurable

Employment Type

  • Full Time

Seniority

Details

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