Job Description
We seek a talented and detail-oriented market research specialist to join our dynamic marketing team. As a market research specialist, you will gather and analyze data to provide valuable insights and support strategic decision-making within the company's marketing department. This role requires strong analytical skills, a deep understanding of market research methodologies, and the ability to communicate findings to key stakeholders effectively.
Responsibilities:
- Conduct comprehensive market research to identify industry trends, customer preferences, and competitive landscape.
- Design and execute market research studies, including surveys, focus groups, and interviews, to gather qualitative and quantitative data.
- Analyze data using statistical techniques and generate actionable insights and recommendations for the marketing team.
- Collaborate with cross-functional teams to define research objectives, develop research plans, and ensure alignment with business goals.
- Utilize various research tools and platforms to gather and analyze data, such as customer surveys, online analytics, and social media listening.
- Stay up to date with the latest market research methodologies, tools, and industry best practices.
- Assist in the evaluation of new market opportunities and the assessment of potential risks.
- Analyze public opinion and sentiment regarding the company's brand and offerings.