Job Description
● Plan digital marketing strategies and implement digital marketing roadmaps to support the lead acquisition and brand awareness objectives (Inbound Marketing).
● Drive new leads and grow customer base via digital marketing channels with practicable ROI.
● Implement and execute all processes developed for online sales. Manage the operation of the online store website.
● Set KPIs (on social media, SEO/SEM, campaign, etc.) to manage and monitor integrated digital activities using dashboards, such as Google Analytics or other analytics packages.
● Research to improve content strategies and multichannel customer journey, including developing content for the social media and website.
● Generate monthly reports (CPO, CAC, and CPI) on all digital marketing activities (Project control).
● Keep abreast with Poshkar industry and the latest trends, techniques, tools, and best practices.
● Prepare and manage the digital marketing budget.