Digital Marketing Specialist

Behsama Tehran

Posted Over a month ago

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Salary

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Job Description

● Plan digital marketing strategies and implement digital marketing roadmaps to support the lead acquisition and brand awareness objectives (Inbound Marketing). ● Drive new leads and grow customer base via digital marketing channels with practicable ROI. ● Implement and execute all processes developed for online sales. Manage the operation of the online store website. ● Set KPIs (on social media, SEO/SEM, campaign, etc.) to manage and monitor integrated digital activities using dashboards, such as Google Analytics or other analytics packages. ● Research to improve content strategies and multichannel customer journey, including developing content for the social media and website. ● Generate monthly reports (CPO, CAC, and CPI) on all digital marketing activities (Project control). ● Keep abreast with Poshkar industry and the latest trends, techniques, tools, and best practices. ● Prepare and manage the digital marketing budget.

Requirements

● Bachelor's degree in Business Administration, Marketing, or related fields. ● Minimum 3 years of related experience. ● Analytical mind to analyze data and metrics and translate insight into actionable strategies. ● Ability to deliver projects on time. ● Highly motivated, confident, resilient, and positive attitude. ● Excellent communication skills. ● Understanding of Google Analytics, Google Ads, and Web Trends. ● Understanding of HTML and CSS (preferred), JavaScript, and experience of using Content Management Systems (CMS).

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