Job Description

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. This position requires an experienced individual who has a strong grasp of advanced digital marketing strategies and tools to lead integrated digital marketing campaigns from concept to execution. What you will be doing: • Owning the deliverable of growth targets. • Lead on creativity and excellence in delivery. • Lead on digital marketing strategies and implement digital marketing roadmaps to support lead acquisition and brand awareness objectives. • Responsible for digital display, remarketing, SEM/PPC, SEO, affiliate, and email marketing strategies and implementation. • To drive new leads and grow customer base via digital marketing channels with practicable ROI. • Lead on mobile marketing and social media campaigns. • To interpret research to support content strategies and multichannel customer journey, including developing content for the mobile app, social media, and website. • Set KPIs to manage and monitor integrated digital campaigns using dashboards, such as Google Analytics or other analytics packages. • Measure and interpret data to include customer profiling and behavior across customer journey mapping and web traffic data and digital analytics. • Identify opportunities and new ideas to boost brand awareness and growth through digital brand communication. • Lead on CRM strategies to nurture relationships with new prospects and existing customers to increase the retention rate and upsell/cross-sell opportunities. • Deliver accurate reports and proactive planning. • Build, lead and develop a team of digital marketing experts. • Open to performing other marketing activities and duties as assigned.

Requirements

• 3-5 years in digital marketing for leading companies. • Bachelor/Master Degree in Marketing, Communications, Business or related field. • Demonstrable explosive growth in previous companies through your work. • Clearly delivered creative campaigns. • Analytical mind to analyze data and metrics and translate insight into actionable strategies. • Expert understanding of digital media, digital measurements, and metrics. • Understanding of Google Analytics, Google Ads, and Web Trends. • Understanding of HTML and CSS (preferred), JavaScript, and experience of using Content Management Systems (CMS). • Organizational and multi-tasking skills. • Project management skills and ability to deliver on time • Highly motivated, confident, resilient, and positive attitude. • Energetic team player. • Experience managing others or leading/building a team.

Employment Type

  • Full Time

Seniority

Details

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