Job Description
We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. This position requires an experienced individual who has a strong grasp of advanced digital marketing strategies and tools to lead integrated digital marketing campaigns from concept to execution.
What you will be doing:
• Owning the deliverable of growth targets.
• Lead on creativity and excellence in delivery.
• Lead on digital marketing strategies and implement digital marketing roadmaps to support lead
acquisition and brand awareness objectives.
• Responsible for digital display, remarketing, SEM/PPC, SEO, affiliate, and email marketing
strategies and implementation.
• To drive new leads and grow customer base via digital marketing channels with practicable ROI.
• Lead on mobile marketing and social media campaigns.
• To interpret research to support content strategies and multichannel customer journey, including developing content for the mobile app, social media, and website.
• Set KPIs to manage and monitor integrated digital campaigns using dashboards, such as Google Analytics or other analytics packages.
• Measure and interpret data to include customer profiling and behavior across customer journey mapping and web traffic data and digital analytics.
• Identify opportunities and new ideas to boost brand awareness and growth through digital brand communication.
• Lead on CRM strategies to nurture relationships with new prospects and existing customers to increase the retention rate and upsell/cross-sell opportunities.
• Deliver accurate reports and proactive planning.
• Build, lead and develop a team of digital marketing experts.
• Open to performing other marketing activities and duties as assigned.