Digital Marketing Manager

Job Description

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. This position requires an experienced individual who has a strong grasp of advanced digital marketing strategies and tools to lead integrated digital marketing campaigns from concept to execution. What you will be doing: • Owning the deliverable of growth targets. • Lead on creativity and excellence in delivery. • Lead on digital marketing strategies and implement digital marketing roadmaps to support lead acquisition and brand awareness objectives. • Responsible for digital display, remarketing, SEM/PPC, SEO, affiliate, and email marketing strategies and implementation. • To drive new leads and grow customer base via digital marketing channels with practicable ROI. • Lead on mobile marketing and social media campaigns. • To interpret research to support content strategies and multichannel customer journey, including developing content for the mobile app, social media, and website. • Set KPIs to manage and monitor integrated digital campaigns using dashboards, such as Google Analytics or other analytics packages. • Measure and interpret data to include customer profiling and behavior across customer journey mapping and web traffic data and digital analytics. • Identify opportunities and new ideas to boost brand awareness and growth through digital brand communication. • Lead on CRM strategies to nurture relationships with new prospects and existing customers to increase the retention rate and upsell/cross-sell opportunities. • Deliver accurate reports and proactive planning. • Build, lead and develop a team of digital marketing experts. • Open to performing other marketing activities and duties as assigned.