Job Description
- Design and implement CRM strategies.
- Increase customer engagement, loyalty, and satisfaction.
- Analyze customer data to improve retention value.
- Diagnose and provide insights into underperforming stores from the customer’s perspective.
- Evaluate the impact of rewards on customer behavior and purchasing habits.
- Create gamified experiences (games, challenges) to increase customer interaction.
- Analyze customer behavior in relation to gamification and optimize for entertainment value.
- Use customer feedback to drive continuous experience improvement.
- Generate regular analytical reports to support management decisions.
- Design and manage marketing campaigns to grow awareness and participation in the loyalty program.
- Analyze customer complaints to detect service/product issues and improve satisfaction.
- Collaborate with creative teams to align messaging with campaign goals.
- Measure and report campaign performance.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in CRM, customer engagement, or loyalty programs.
- Strong analytical skills and proficiency with data analysis tools.
- Familiarity with CRM platforms and campaign management tools.
- Excellent communication and teamwork skills.
- Creative mindset with attention to customer experience trend
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