Job Description
Mirana operates in headhunting services. Mirana's job advertisements are related to various organizations that are clients of Mirana.
Iranian Company in the FMCG Industry;
Responsibilities:
- Develop and implement brand strategies to enhance market position and drive growth.
- Oversee product launches, ensuring alignment with brand objectives and market needs.
- Conduct market research to identify consumer trends, preferences, and the competitive landscape.
- Collaborate with cross-functional teams to create integrated marketing campaigns across online and offline channels.
- Manage brand budgets and allocate resources effectively to maximize ROI.
- Monitor brand performance metrics and adjust strategies based on data-driven insights.
- Foster strong relationships with external partners, agencies, and stakeholders to support brand initiatives.
- Ensure consistent brand messaging and visual identity across all platforms and touchpoints.
- Lead the development of promotional materials and sales tools to support brand awareness and sales efforts.
- Stay updated on industry trends, particularly within the FMCG sector, to inform strategic decisions.
Requirements:
- Bachelor's or Master's degree in Marketing or a related field.
- Proven experience in brand management, preferably within the FMCG industry.
- Strong strategic-thinking skills with the ability to analyze market data and consumer behavior.
- Excellent communication skills, both verbal and written, for effective collaboration and presentation.
- Demonstrated resilience and adaptability in a fast-paced, dynamic environment.
- Proficiency in digital marketing strategies and tools, including social media and content marketing.
- Ability to manage multiple projects simultaneously while meeting deadlines through effective time management.
- Experience in developing and executing successful product launch plans.
- Strong analytical skills for data-driven decision-making and performance tracking.
- A creative mindset with a passion for branding and storytelling that resonates with target audiences.
