Category Brand Manager

Job Description

Mirana operates in headhunting services. Mirana's job advertisements are related to various organizations that are clients of Mirana.

Iranian Company in the FMCG Industry;

Responsibilities:

• Develop and implement brand strategies to enhance market position and drive growth.
• Oversee product launches, ensuring alignment with brand objectives and market needs.
• Conduct market research to identify consumer trends, preferences, and the competitive landscape.
• Collaborate with cross-functional teams to create integrated marketing campaigns across online and offline channels.
• Manage brand budgets and allocate resources effectively to maximize ROI.
• Monitor brand performance metrics and adjust strategies based on data-driven insights.
• Foster strong relationships with external partners, agencies, and stakeholders to support brand initiatives.
• Ensure consistent brand messaging and visual identity across all platforms and touchpoints.
• Lead the development of promotional materials and sales tools to support brand awareness and sales efforts.
• Stay updated on industry trends, particularly within the FMCG sector, to inform strategic decisions.

Requirements:

• Bachelor's or Master's degree in Marketing or a related field.
• Proven experience in brand management, preferably within the FMCG industry.
• Strong strategic-thinking skills with the ability to analyze market data and consumer behavior.
• Excellent communication skills, both verbal and written, for effective collaboration and presentation.
• Demonstrated resilience and adaptability in a fast-paced, dynamic environment.
• Proficiency in digital marketing strategies and tools, including social media and content marketing.
• Ability to manage multiple projects simultaneously while meeting deadlines through effective time management.
• Experience in developing and executing successful product launch plans.
• Strong analytical skills for data-driven decision-making and performance tracking.
• A creative mindset with a passion for branding and storytelling that resonates with target audiences.