Job Description
The brand specialist implements plans and initiatives relating to the brand, customer experience, and loyalty in order to drive the organization's brand equity. He/She is also responsible for conducting market research activities to forecast emerging market needs that are relevant to the organization. The brand specialist works in a fast-paced and dynamic environment where he/she ensures compliance with the brand identity throughout the organization.
Main responsibilities:
● Analyze market trends and development that may impact offline marketing activities.
● Assess alternate market research channels.
● Conduct research to identify emerging trends among consumers.
● Design, collect and analyze customer satisfaction and feedback.
● Execute activities to communicate the business value proposition to customers.
● Execute brand campaigns.
● Execute customer loyalty plans.
● Forecast emerging market needs.
● Generate creative materials, templates, and collaterals.
● Implement activities that develop organizational capabilities to deliver a consistent customer experience.
● Implement brand communication plans.
● Implement brand plans.
● Implement innovation campaigns to drive higher customer retention and loyalty.