کارشناس برند

Job Description

• Brand steering on equity and financial results.
• Ensure that the products, promotions, and brand activation that fall under their brand resonate with current and potential customers.
• Work closely with marketing suppliers and advertising agencies to make sure they are respecting the brand purpose and guidelines throughout every communication.
• Make required alignment with internal and external stakeholders on product development and marketing initiatives align with the budget and time frame
• Execute consumer research and monitor market trends as well as documentation.
• Develop strategies and manage marketing campaigns across ATL BTL platforms to ensure that products and promotions meet customers’ expectations and build equity for brands aligned with financial targets within budgeted parameters.
• Assist in the identification and development of business-building ideas and work with other business unit team members to execute the plans.