کارشناس برند کارفرمایی

Job Description

As an employer branding expert, you will have the opportunity to work closely together with both the HR and marketing communications functions, creative agencies, and other external partners. You will manage employer brand campaigns, localization of the Employer Value Proposition (EVP), create employer brand awareness, support HR's social media strategy, and maintain company career-related presence on social media sites.

• Ensure that internal/external employer brand messages are clearly articulated, aligned, and disseminated effectively via attraction campaigns in conjunction with group talent.
• Create content for HR social media channels together with corporate communication.
• Proactively network/manage the relationships with recruitment media advertising contacts.
• Create/order local content, incl. visuals and copy text.
• Develop and cultivate relationships with external campus stakeholders (professors, faculty, professional associations, and student organizations) at strategic targeted universities.
• Create a target talent persona for each department and provide related recruiting campaigns.
• Implement and drive campus recruitment/university relations to create employer brand awareness.
• Create content for social media channels together with the marketing communication team.
• Respond to negative and positive user reviews (ex: LinkedIn, Instagram, etc.) to build a positive relationship.
• Adjust the image of our brand around our organization’s goals.