Job Description
Essential business activities expected from this position:
• Develop the brand and category fact-base
• Build and maintain the brand and category fact-base across the full value chain
• Coordinate research needs with Zone CMI and support execution
• Develop a full understanding of retail audit data in respective category/categories
• Track brand performance indicators and prepare monthly reports
• Develop and execute annual operational marketing and communication plan for respective brand(s)
• Using the fact base, develop annual marketing plans and drive execution
• Provide input and support in the annual volume planning and monthly forecasts for respective brands
• Manage the annual marketing budget for respective brands -- plan and monitor A&P spent to maximize effectiveness and profitability
• Fine tune brand positioning and develop communication accordingly
• Define media strategy, brief agencies and monitor implementation. Provide analysis of results and report to stakeholders
• Develop ideas for and manage execution of the promotional/activation activities for respective brands in accordance with global processes
• Work closely with the commercial team and trade marketing to align activities and communication strategy
• Develop the brand portfolio through innovation and renovation
• Based on value chain analysis, provide ideas and recommendations for innovation within the brand portfolio
• Execute on the brand's innovation strategy in coordination with the global teams and manages innovation projects with PAM, coordinate with all stakeholders and ensure alignment