Essential business activities expected from this position:
• Develop the brand and category fact-base
• Build and maintain the brand and category fact-base across the full value chain
• Coordinate research needs with Zone CMI and support execution
• Develop a full understanding of retail audit data in respective category/categories
• Track brand performance indicators and prepare monthly reports
• Develop and execute annual operational marketing and communication plan for respective brand(s)
• Using the fact base, develop annual marketing plans and drive execution
• Provide input and support in the annual volume planning and monthly forecasts for respective brands
• Manage the annual marketing budget for respective brands -- plan and monitor A&P spent to maximize effectiveness and profitability
• Fine tune brand positioning and develop communication accordingly
• Define media strategy, brief agencies and monitor implementation. Provide analysis of results and report to stakeholders
• Develop ideas for and manage execution of the promotional/activation activities for respective brands in accordance with global processes
• Work closely with the commercial team and trade marketing to align activities and communication strategy
• Develop the brand portfolio through innovation and renovation
• Based on value chain analysis, provide ideas and recommendations for innovation within the brand portfolio
• Execute on the brand's innovation strategy in coordination with the global teams and manages innovation projects with PAM, coordinate with all stakeholders and ensure alignment
Requirements
This position requires a fair level of marketing understanding (5-6 years)
• Good level of understanding of drivers of brand performance in the market
• Good knowledge of consumer behavior with an understanding of research methodologies and applications
• Strong analytical skills, ability to gather, analyze and interpret market and internal data and develop recommendations accordingly - Critical thinking skills and the ability to analyze validity of information
• Integrative thinking skills
• Highly organized, flexible, with multi-tasking skills with the ability to priorities and work under tight deadlines
• Creativity and imaginative nature
• Team player with strong interpersonal and relationship building skills and the ability to lead and influence cross functional teams
• Strong verbal and written communication skills with good presentation skills
• Project management skills
• Fluent in English and Farsi.