مدیر برند

Job Description

• Formulate, direct, and coordinate marketing activities and policies to promote products and services for a brand.
• Evaluate the financial aspects of brand development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyze business developments, and monitor market trends.
• Consult with purchasing colleagues to gain advice regarding the types of products or services expected to be in demand.
• Act as a leader and facilitator within the company.
• Develop and implement product go-to-market plans with all departments to execute.
• Preparation and implementation of respective category launch and relaunch projects.
• Define and execute BTL activities in collaboration with the trade marketing team.
• Steering cross-functional category teams including trade marketing, and R&D.
• Report to the marketing manager.