مدیر برند

Job Description

• Implementing brand and product projects in terms of all marketing composite elements in line with the brand program:
  - Product (achieving product and packaging required quality standards).
  - Communication (achievement of specified goals (campaign)).
  - Pricing (ensuring price implementation).
• Cooperating in product and brand planning stages in terms of goals, strategies, and execution plans.
• Collaborating with marketing manager in market evaluation, including industry and technology development, competition, consumer/consumption trends, macroeconomics, world trade changes, advertising, and media activities.
• Collaborating with the marketing director on responsibility for major reports: follow up on brand trends (in the market), share posting, and development of new products (in the market).
• Tracking and monitoring the brand budget in accordance with the purchase policy of the marketing manager and district department manager.
• Ensuring that the activities in the relevant table are carried out in accordance with the program and that the schedule is updated on a monthly basis.
• Analyzing and reporting CRM data.
• Responsible for the marketing budget for the relevant brand and ensuring that the expenditure is in accordance with the budget.
• Updating the expense table at the end of each month when the monthly expense is available.
• Performing monthly business visits, monitoring brand performance in the field, collecting consumer and buyer opinions, and preparing a visit report in order to share the findings.
• Analyzing actual sales figures at the end of each month to identify/highlight any issue or gap compared to the goal.