Social Media Specialist

Job Description

We are looking for an experienced and enthusiastic social media specialist to join our creative team. You will be responsible for creating social media campaigns and the day-to-day management of the company’s social media properties. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels.

The successful candidate will be an excellent communicator, a versatile creative writer, and a team player. You will be an active participant in data collection and analyses in order to consistently improve the company’s social media practices over time.

Responsibilities:

• Develop social media content plans that are consistent with the company’s brand identity.
• Create editorial calendars and syndication schedules.
• Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Manage a high volume of daily social media posts.
• Communicate with social media followers, including responding to queries in a timely manner.
• Use analytical tools such as Google Analytics and social media statistical tools to monitor and evaluate the company’s social media presence and performance.
• Prepare monthly reports on social media marketing efforts.
• Suggest recommendations to adjust the social media marketing strategy for optimal results.
• Stay up to date on best practices and emerging trends in social media.
• Perform other duties when needed.
• Host a video program (such as POV), create links between items, introduce and interview guests and interact with the audience.