Job Description
We are looking for an experienced and enthusiastic social media specialist to join our creative team. You will be responsible for creating social media campaigns and the day-to-day management of the company’s social media properties. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels.
The successful candidate will be an excellent communicator, a versatile creative writer, and a team player. You will be an active participant in data collection and analyses in order to consistently improve the company’s social media practices over time.
Responsibilities:
- Develop social media content plans that are consistent with the company’s brand identity.
- Create editorial calendars and syndication schedules.
- Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
- Manage a high volume of daily social media posts.
- Communicate with social media followers, including responding to queries in a timely manner.
- Use analytical tools such as Google Analytics and social media statistical tools to monitor and evaluate the company’s social media presence and performance.
- Prepare monthly reports on social media marketing efforts.
- Suggest recommendations to adjust the social media marketing strategy for optimal results.
- Stay up to date on best practices and emerging trends in social media.
- Perform other duties when needed.
- Host a video program (such as POV), create links between items, introduce and interview guests and interact with the audience.
