Job Description
The mission of this position is to gather and analyze data to provide accurate information regarding the market, competitors, customers, and business environment.
The key tasks and responsibilities of this position are as follows:
- Investigating and forecasting market trends, marketing, and sales by collecting and analyzing information.
- Continuous collection, review, and evaluation of macro environment information, competitors, and advertising patterns in the national and international fields.
- Investigating and analyzing the most critical trends affecting the company's planning and performance to present reports.
- Reviewing and analyzing sales information and retail reports (Retail Audit) to identify points that can be improved.
- Continuous monitoring of competitors and prices to review and compile analytical reports.
- Investigating and identifying the potential of other related markets for market development.
- Evaluating the effectiveness of the marketing strategy and activities using the available information to provide the reports needed for future actions.
- Integrating sales information, trade marketing, and other internal sources with external reports to provide case analysis.
- Investigating and identifying opportunities and threats (opportunity analysis project) for use in strategies and action plans.
