• Drives and supports revenue growth, pricing and profitability of business areas
• Monitoring and influencing the market dynamics in the country (reimbursement / competitors / customer group levels / government, KOL’s (Key Opinion Leaders))
• Responsible for the relationships with Healthcare Professionals (HCP)
• Provides information and recommendations to the sales team.
• Drives the health care standard through seminars, meetings and other relevant events.
• Accountability for signing off all marketing and promotional material.
• Liaison with the sales force and our customers, in addition to offering internal input to market and competitive developments.
• Responsibility for ensuring the accuracy of the revenue/marketing forecasts including marketing expenses & launch programs. Ensure marketing activity is allocated in line with agreed forecast.
• Provides direction and develops the sub dealers in the development and implementation of new product launches, campaigns, education programs and customer service programs.
Requirements
• BS/BA in Business or Marketing, MBA preferred.
• Extensive Marketing experience
• English Fluency – written and spoken
• Sales experience in related business preferred
• Possesses demonstrated success in developing channel programs, selecting communications media, promoting healthcare products and/or services nationally/internationally to specific healthcare channels. Creative thinker with out-of-the-box ideas.
• Demonstrated results in executing strategic plans, action items and tasks to further the company’s short- and long-term objectives. Results-oriented. Can lead others to execute successfully.
• Understands and can articulate/communicate key competitor’s differentiating factors, strategic initiatives, competitive positioning, pricing, market share. etc.
• Demonstrates excellence in oral communication skills.
• Demonstrated experience leading and developing staff
• Microsoft Word, Excel, PowerPoint proficiency required