Marketing Manager

Job Description

Classino is a leading online education brand dedicated to transforming the learning experience for students across Iran. We are seeking a strategic, innovative, and results-oriented Marketing Manager to lead our marketing team and drive sustainable growth through data-driven and cutting-edge marketing strategies.

As the marketing manager, you will be responsible for designing and executing integrated marketing strategies across both digital and offline channels. You will lead and mentor a high-performing marketing team of 20 professionals and continuously optimize marketing performance through data analysis and strategic insights. This pivotal leadership role requires exceptional strategic thinking, excellent communication skills, and a proven track record of success in marketing management.

Key Responsibilities:

• Develop, implement, and oversee comprehensive marketing strategies encompassing online and offline channels.
• Lead, manage, and inspire a 25-person marketing team to achieve key business objectives.
• Analyze marketing performance metrics and translate data into actionable insights to enhance ROI.
• Plan and execute customer acquisition, retention, and brand awareness campaigns.
• Collaborate cross-functionally with Product, Sales, and Customer Support teams to align marketing efforts with company goals.
• Optimize the customer journey and conversion funnels using data-driven approaches.
• Manage relationships with external marketing agencies, partners, and vendors to maximize campaign effectiveness.
• Conduct market and competitor analysis to identify emerging growth opportunities.
• Provide regular reports on marketing performance, KPIs, and ROI to senior management.

Requirements

• At least 10 years of proven experience in digital marketing; at least 5 years in a leadership role managing marketing teams and projects.
• In-depth knowledge of digital marketing tools, analytics platforms, and CRM systems.
• Demonstrated experience managing large-scale, multi-channel marketing campaigns.
• Strong analytical skills with expertise in KPI-driven performance measurement and reporting.
• Excellent leadership, communication, and change management capabilities.
• Strategic thinker with a hands-on approach to execution and problem-solving.

What We Offer:

• A dynamic, innovative, and collaborative work environment.
• The opportunity to play a key role in shaping the future of online education in Iran.
• Competitive salary package plus performance-based bonuses.
• Comprehensive social security insurance from day one.
• Special holiday gift packages and other employee benefits, and case-based perks.