Marketing Manager

Posted Over a month ago

Job

Company

Salary

Applicant Insights

Job Description

Lead our marketing team, including day-to-day operations and strategy.
Develop and communicate product messaging for a range of SaaS applications.
Strategize and coordinate digital marketing campaigns across all channels, including website, social media, PR, and events.
Partner with Sales, Account Management, and Operation teams to drive revenue within our customer base (clinics and small practices) and partner ecosystem.
Lead and continuously evolve product vision and strategic road mapping process in alignment with user feedback, Boghrat's mission, and company objectives.
Lead the growth function to drive a predictable, scalable, and repeatable pipeline and revenue across paid media, web optimization, and more.
Drive opportunities to growth avenues to organically and inorganically diversify the top of the funnel.
Lead and inspire product management, product design, and growth analytics teams.
Stay up to date with industry trends, emerging technologies, and best practices, applying them where appropriate to enhance user value.
Coach and align stakeholders across marketing, sales development, and sales to execute integrated account activation plans.
Help define what partnerships mean to a rapidly growing B2B SaaS company in the digital health/practice management area: focus on a breadth of practice areas within partnerships.
Build, mentor, and lead a high-performing and proactive marketing team.

Requirements

Bachelor's degree (a Master's degree is preferred) in Engineering, Business, Marketing, or Human Science; official studies/certificates in marketing and related studies are strongly preferred.
Deep understanding of the following domains: Marketing Principles, Digital Marketing, PR, Funnel Management, Customer Acquisition, Paid Media, PPC, Performance Marketing, Campaign Management, and Budgeting.
Average understanding in the following areas: Digital Health, KOL management, Brand Management, Growth Hacking, SEO, Product Management, PLC, and Marketing Analytics.
8+ years of experience in marketing roles, including experience scaling a team through high growth at a growing B2B SaaS company; 3+ years of experience in leading and building teams with prior success in attracting, hiring, and developing dynamic talent across marketing disciplines; 3+ years of marketing experience within the Iranian Health Eco-system is preferred.
Strongly motivated; willing to travel across countries; not afraid to fail and try new ideas; inspires and motivates a junior marketing team; passionate about her/his field; able to work cross-functionally; strong people management particularly; willing to learn and collaborate with the consultant.

Employment Type