-Executing marketing initiatives in support of long term strategies through leadership of the business unit team
-Defining the brand pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly
-Developing and executing marketing plans
-Closely monitors and analyzes sales volumes, market share trends and competitive activity.
-Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.
-Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria.
-Coordinates brand management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).
Requirements
-Advanced diploma or bachelor in marketing and management or equivalent work experience.
-At least one year experience of working related to the marketing activities.
-Fluent in English both writing and speaking.
-Flexible, self-confident, team work spirits.