Job Description

-Executing marketing initiatives in support of long term strategies through leadership of the business unit team -Defining the brand pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly -Developing and executing marketing plans -Closely monitors and analyzes sales volumes, market share trends and competitive activity. -Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters. -Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria. -Coordinates brand management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).